![]() ![]() Osama Bin Laden, Whitney Houston and David Frost have all apparently succumbed to the “ Ramsey Effect”, which after a dormant period came roaring back last week when David Bowie and Alan Rickman each passed away a day after one of Ramsey’s blooters. For the uninitiated, there’s a long-running meme that alleges whenever Arsenal midfielder Aaron Ramsey scores a goal there’s a very high chance of someone famous dying soon after. ![]() ![]() The branding is ad-free, perfunctory, but functional. Instead I see this now-plain plastic receptacle as TfL’s little nod to the humanity of its customers, from a transport network that potentially violates the health and safety regulations for transporting cattle. Home.” Patent falsehoods aside (how do you even get to Ikea if you’re always going home?), it meant that for a significant chapter of history, the population of London served as one mammoth walking advertisement for Ikea, a state of affairs that appalled me to the extent that I refused to even use a holder (I think that’s probably how punk started).Īnyway, now that those dark days are over, TfL stopped taking such advertising and the general public in motion are no longer selling curtains on the side, the Oyster card holder has ceased to be such an incendiary object. It meant that Oyster cards would be issued in a yellow and blue Ikea-branded wallet, inscribed with the message: “Travel is a means to an end. In 2008, Ikea signed a sponsorship deal with Transport for London (TfL). ![]()
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